For B2B sales prospecting, the company website is usually the primary source of information to decide if this is a good target or not.
The html code that makes up each page of the website can often contain information that is not displayed in a readable form. Of particular interest are the links that connect the website to other external urls. Some of these are common or standard (to access fonts for example) and are not of interest. Others might be links to one of your competitors or suppliers for example.
For example a vacation rental agency website with a “Book Now” button will be linked to a property management system. If you are selling such systems you will want a prospect list of vacation rental agencies in a region but would like to know if they have a booking system, and if so which one.
ProspectSafari can do this.
First you perform an automated search to find all the vacation rental agencies in a specific region. Then you set up a Link Listener with the domain of every property management system competitor in the sector. ProspectSafari then looks through each website and identifies any link to a competitor, highlights the link and adds it to your custom “System” field.
To create the Link Listener, go to Settings and scroll down to Link Listeners. Click + to add a Listener:
Give your Listener a name and select the Type. ProspectSafari shows all the links that it finds as a default. You can create a “Remove” list that tells ProspectSafari not to display certain common, standard links. For links that interest you you will select to highlight them.
You can also select to Autofill a specific field. To do this you will first define a custom field (in this example, “System”). Make sure this is a “multi-text” field type. You can now select this field for Auto fill in the Update Link Listener popup.
Now simply type in the domain of each competitor (eg beddy.io) and SAVE the Link Listener
ProspectSafari will now scrape each website looking for any of these hidden links. They will then be highlighted and added to the System field for that prospect, allowing you to filter and search the list accordingly.
