ProspectSafari is designed around the reality that for most B2B sales the company website provides the information used for categorising and qualifying target prospects.
This is why the website is displayed next to the prospect data. This allows you to find key bits of information and enter facts and judgements in a fast, productive manner. Sometimes the company’s other social pages are equally useful, so these too can be displayed next to the data.
In some cases, the presence of certain keywords or phrases (strings) indicates a better fit to the typical customer profile. A laboratory equipment company might be targeting labs that include certain technical words in their website – indicating a potential interest in the company’s offer.
You can add up to 20 such keywords or phrases in each keyword listener (admins only). Select "Settings" and find "Keyword Listeners" on the "Link manager" card. Click "+ New" to add a Keyword Listener:
Adding a Keyword Listener in Settings
Give the Keyword Listener a "Name" and select the "Type" (the colour / highlight to apply for keywords from this Listener). Type each word or phrase under "Key words" and press Enter, then "Save". The websites are read again to look out for these keywords (with many prospects this takes a while), and the ones found are shown in the "Key words" tab of the prospect view, beside "Links" and "Back links".
Hover a keyword to see "Found on <page>"; click it to open that page.
You can add up to 3 Keyword Listeners, and use different colour highlights for each.
Each Keyword listener has its own column in the List View ("String listener: <name>"), showing the keywords found for each prospect. You can filter on each Keyword Listener under "Listeners" ("Empty", "Not empty", "Any of", "None of", "All of").